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Home > Other > Citi Driver s Edge Platinum Select Card

Citi Driver s Edge Platinum Select Card

Earn 6% rebates on purchases at supermarkets, drugstores, and gas stations for 12 months, 3% after that
Earn 1% rebates on other purchases
Earn rebates for the miles you drive
Redeem rebates toward the purchase or lease of any new or used vehicle
Redeem rebates toward service, repairs, or maintenance performed on your vehicle
$0 Liability on unauthorized charges
No annual fee
Balance Transfer Offer : 0% APR for 12 months
Balance transfer fee applies with this offer

Think you might need a new car soon?

6% rebates on purchases for 12 months and 1% after that

  • 0% APR on balance transfers for 12 months
  • No annual fee
  • No balance transfer fee for 12 months

Apply for the card that earns you big rebates toward a new or used car - or even repairs.
The Citi® Driver's Edge® Platinum Select® Card earns you automotive rebates on your everyday purchases. Use your rebates toward a new or used car – or service, repair or maintenance on your current car.

  • services such as oil changes, wheel alignments and tune-ups
  • repairs and maintenance at the dealership or service repair shop of your choice

  • any make, any model
  • new or used
  • purchase or lease
  • cars, trucks, vans and motorcycles


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What is a brand?

The dictionary defines it as follows: A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.

Further, it goes on to say once a brand has created positive sentiment among its target audience, the business is said to have built "brand equity." Some examples of businesses with brand equity are Microsoft and Coca-Cola.

So, then, what is a commodity?

According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.

Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.

So let me ask you a question ... Are you and your business a brand or a commodity?

Take my quick Brand Quiz to find out.

If you answer yes to these 5 questions, odds are you've got a brand.

(1) There is something unique about you or the product or service you offer.

(2) Your marketing focuses on this uniqueness.

(3) You're known among your ideal clients for this uniqueness.

(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.

(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.

If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.

(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.

(2) You tend to market yourself using the same language and style as others in your industry.

(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.

(4) You've had a tough time crafting a compelling elevator pitch.

(5) You find in competitive situations you only get the sale if your price is the lowest.

If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.

If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.

You now know you've got to create a brand.

Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant, you've got to give prospective clients a reason to hire you over all the other coaches and consultants out there.

(C) Copyright 2006 Debbie LaChusa

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at

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The Swarovski Collectors Society is now the primary source of information for nearly half-a-million crystal enthusiasts worldwide.

London, UK (PRWEB)January 28, 2006 -- Swarovski crystal lovers around the world who are particular about their collection continue to identify the Swarovski Collectors Society (SCS) as their chief source of information for their collection and individual trinkets.

The organisation was founded in 1987 but Mark Minding, owner of recalls that the idea was spotlighted following the 1976 Innsbruck Olympic Games where SCS had presented a crystal mouse made of Swarovsky chandelier parts.

Branded ‘the original mouse,’ it inspired the creation of a wide range of animal figurines which promptly became sought-after collectors’ items.

Mr. Minding attributes worldwide acceptance that Swarovski produces premium quality products, to the organisation’s years of experience and expertise in highly technological precision cutting.

The burgeoning membership now approaching the half-a-million mark, is seen as an indication that SCS’s array of benefits as well as continuous development over the last 19 years appeals to collectors everywhere.

The SCS collection consists of an array of prized pieces including Apollo Bowl, a large matt bowl with multi-coloured prong-set crystal stones; The Athena Ring, a fully faceted band ring in clear crystal; Homage to Nature, a collection of accessories and decorative elements characterised by coloured crystal designs. Dalmatian Mother, Toasting Flutes, A Dozen Pink Roses, Box with Hearts and Tic-Tac-Toe are also popular among collectors.

Apart from influencing crystal information worldwide, SCS opens the door to what Minding refers to as ‘a fascinating world of crystal with a range of events, tours and other opportunities for fellow crystal lovers to get to know one another and enjoy unforgettable experiences.’

For further Swarovski information visit

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