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Home > Other > Continental Airlines World MasterCard from Chase

Continental Airlines World MasterCard from Chase

Fixed 7.9% APR on purchases and balance transfers for 6 months*
Earn 10,000 OnePass® miles upon payment of the $85 annual fee
No pre-set spending limit*
Earn one OnePass® mile for every dollar you charge
Dine at any participating restaurants and you'll earn up to 10 OnePass® miles for every dollar you spend

FREE domestic companion ticket*
o 6,000 bonus OnePass miles when you become a cardmember**
o Earn one OnePass mile for every dollar you charge
o Double OnePass miles at Lowe's® Home Improvement Warehouse, CVS/pharmacy®, AT&T, Macy's, Bed Bath and Beyond®, KB Toys, U.S. Postal Service™, Best Buy - and any bookstore
o Double OnePass miles on the purchase price of Continental Airlines tickets purchased directly through Continental
o Dine at any of the more than 9,000 participating OnePass Dining restaurants, and you'll earn up to 10 miles per dollar you spend, when you use your card
o Generous credit line of up to $100,000
o Fixed 7.9% APR on purchases and balance transfers for 6 months**
o FREE travel benefits, and more
Disclosures:
Preferred Pricing:2 Fixed 7.9% introductory rate for 6 months from account opening.1 Thereafter, 13.65%.
Preferred Pricing2 - Balance Transfers: Fixed 7.9% introductory rate for 6 months from account opening.1 Thereafter, 13.65%
Cash Advances: 19.99%.
Non-Preferred Pricing - Purchases, Balance Transfers and Cash Advances:22.99% .
2

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DID YOU KNOW?

You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.

Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.

Here's the rundown:

Blogs

What it is:

Probably the most well known of the three, blogs allow everyday people to quickly develop a website and distribute any type of content that they desire. Many web entrepreneurs use this functionality to develop online stores within niche markets, while using search popularity to beat out larger retailers on the specific terms within the market.

Where Blogs make make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.

Should you care:

If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current sales/promotions that you are providing.

Podcasting

What it is:

Pocasting should be just called mobile video broadcasting - Apple's marketing/development team did a great job with branding their device to a type of emerging media! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile MP3 player (Apple only does video currently, but that will change shortly). Retailers can use this communication channel to further connect to their customers with promotional events, while transmitting specialty programming to meet an interest need.

Should you care:

Not really. Until video podcasting penetration increases, it's still a limited channel for advertising. The best application available right now would be an online content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page from your website and not from Apple's iTunes platform.

RSS

RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. It streams instateneously. Consumers can have news readers on their computers, either integrated into an emal client, or an aggregated web application such as News Gator, and are able to get information relating to their interests.

Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and infomrmation to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.

Should you care:

Depends on the nature of your business. Do you consistently offer new prices? Do you get new pieces to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand.

Craig Smith

Trinity Insight LLC

http://www.trinityinsight.com

Income tax rates have been cut, the marriage penalty done away with, and the "death tax" is also on a path to no more. All of this is a result of the Bush administration's Economic Growth and Tax Relief Reconciliation Act which was passed by a Republican congress in 2001. Another provision of that act goes into effect on January 1st, 2006, a hybrid of a traditional 401k and a traditional Roth IRA called the Roth 401k.

Yet another employer sponsored savings plan, the new Roth 401k works in almost the same way as a traditional 401k plan. Workers invest a portion of their income into a fund along with contributions from their employer (if any). The difference is that the traditional 401k is funded with "pre-tax" dollars and the Roth 401k plan uses "after-tax" dollars. However, with the Roth 401k, withdrawal of your money at retirement will be tax free like a Roth IRA. The traditional 401k plan defers the tax owed during your career until retirement.

Although it may sound like the best of both worlds, it is important to note that no employer is required to offer this new Roth 401k plan. In fact, a recent survey by employee benefits consulting firm Hewitt and Associates found that only 31 % of employers currently offering the traditional 401k plan are considering implementing the new Roth 401k.

Employees may now want to begin inquiring whether their employer will be offering the new retirement plan in 2006. Contribution limits for the retirement plans are: in 2005, $14,000 for a 401k and $4,000 for an IRA, whether Roth or traditional. In 2006, this amount will increase to $15,000 for both 401k and IRAs.










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